Sell

Selling isa positioning problem

Most agents can tell you what your house is worth. Fewer can tell you what to do to it, when to bring it out, and who exactly is going to fall for it.

That second part is where the money is.

How it goes

Four moves,in order

Nothing here is a surprise and nothing happens without you knowing why.

01

The read

I come see it. Then I build your Market Watch: real comps filtered to homes that actually compete with yours, what your price band did, and a recommendation with the reasoning attached.

02

The work

What to fix, what to skip, what to spend. I bring the trades. Most sellers overspend on the wrong rooms and underspend on the first ten feet a buyer sees.

03

The launch

Photography, staging, copy that sounds like a place instead of a listing. Timing set to your price band, not to a generic calendar.

04

The close

Offers read for terms, not price alone. Inspection handled before it becomes a renegotiation. You hear from me before you have to ask.

Listed and sold

What you are paying for

Selling a house in Denver:an eye, and a spreadsheet

I came to real estate from a design career. That is not a personality detail, it is the reason my listings photograph the way they do and the reason I can tell you which twelve thousand dollars of work returns forty and which returns nothing.

Anyone can list it. The question iswhat it looks like when they do.

The other half is unglamorous. Comps read correctly. Days on market by price band rather than citywide. Knowing that in northwest Denver a 1920s original and the rebuild next door price as two different markets, and pricing you into the right one.

Where most listings lose money

Not on commission. On the first three weeks. A house priced into the wrong band sits, and a house that sits gets discounted twice. The read at the beginning is worth more than the negotiation at the end.

Clients

Intheir words

Heidi is a go getter! She helped us negotiate the purchase of our beautiful home. She is fun, professional and very helpful with all of our first home buyer questions.

Client, Sloan's Lake

I am incredibly impressed with how dedicated Heidi is to her clients and to her expertise. She takes time to make sure she is filling her clients' real estate needs.

Seller, Berkeley

Don't look any further for a realtor. My experience with Heidi was the best I've ever had in all my years of real estate transactions. I trusted her professionalism every step of the way and it paid off.

Seller, West Highland

While you are here

The two questionsevery seller asks

When you are ready

Send methe address.

What it is worth, what to do first, and whether now or spring is the better move. No obligation, no automated estimate.

Heidi